The brand name “ANBAC” can be divided into “AN” and “BAC” with its vision that the mind is at peace when eyes are relieved, whereby the body will be healthy when the mind is at peace. The Korean word “안” sounds like “an” and is a homonym that means “eyes,” “internal,” and “comfort.” Also, the Korean word “밖” sounds like “bac” and means “external.”
The ANBAC graphic motif system includes a main motif and a pattern,
applied to our contents to represent the brand identity and deliver a distinctive brand image.
The main motif consists of three lines, representing the layered coating of the privacy filter. The bright color emphasizes the core layer, which plays a key role in the filter’s function. Additionally, the curved representation not only captures the dynamic display changes with the viewing angle when the filter is used but also reflects the user’s biorhythm cycle that affects when their eyes are relaxed by blocking the blue light.
For text or background
Each component of the brand image delivered through ANBAC’s products and services – “distinctive,” “relaxing,” and “secure” - is expressed in sound, and these sounds combine to create a unified ANBAC brand sound. The ANBAC sound is based on a basic leitmotif that expresses the brand’s ultimate pursuit of being “distinctive” and is utilized across all customer contact points. Each sound is consistently set in E major at 110 BPM, which creates an overall “relaxing” and bright, yet “secure” atmosphere.
- YJ Moon, Sound Producer -
Always deliver values that are differentiated from others.
Always ensure a relaxing experience.
Always provide products and services that offer a sense of security.
A single sound that combines all the elements.